![]() Guitar Hero players are sharing their own musical creations He cited the video game of the latest James Bond film Quantum of Solace (QoS) as an example of how games were taking over. "They are becoming a legitimate story-telling medium that rivals feature films." "Games are no longer pre-set trips through linear mazes," said Mr Griffith. The powerful processors in consoles such as the PS3 and Xbox 360 meant that games were getting ever more realistic and immersive, he said. Technology, community and interactivity were the three factors that would help the video game industry become the driving force in entertainment, said Mr Griffith. "Music has a history of evolving through technology and we are at the beginning of the latest chapter in that story," he said. The game had proved so popular that some bands, such as Metallica and Aerosmith, were bringing out a version of the game that only features their music. He quoted Nielsen SoundScan data which showed that artists whose music featured on Guitar Hero had seen a rise in download sales of 15-843%. ![]() The success of Guitar Hero, said Mr Griffith, showed how influential gaming had become on many other entertainment sectors. Gamers will spend longer with James Bond than moviegoers "Video games are poised to eclipse all other forms of entertainment in the decade ahead," he said. Over the same four-year period, said Mr Griffith, the video game industry grew by 40%. He quoted US market statistics which showed that between 20 sales of movie tickets fell by 6% the number of hours of TV watched dropped by 6%, sales of recorded music slumped 12% and purchases of DVDs remained flat. He said: "Movies, recorded music and TV - these are all stagnating or contracting entertainment sectors." Mr Griffith said social gaming, more interactivity and better technology would help gaming dominate the entertainment landscape in future. He said video games were prospering as interest in almost every other category of entertainment declines. The Activision chief made the bold call during a keynote speech at the Consumer Electronics Show in Las Vegas. Video games are poised to "eclipse" all other forms of entertainment, according to games studio boss Mike Griffith. The survey found evidence of filtering in the following countries:Īzerbaijan, Bahrain, Burma/Myanmar, China, Ethiopia, India, Iran, Jordan, Libya, Morocco, Oman, Pakistan, Saudi Arabia, Singapore, South Korea, Sudan, Syria, Tajikistan, Thailand, Tunisia, Turkmenistan, UAE, Uzbekistan, Vietnam and Yemen.Mike Griffith cited Guitar Hero as a sign of the influence of gaming There's no place you can get an answer as a citizen from your state about how they are filtering and what is being filtered." "What's regrettable about net filtering is that almost always this is happening in the shadows. Mr Palfrey said the report was an attempt to shine a spotlight on filtering to make it more transparent. It has become a strategic forum of competition between states, as well as between citizens and states." He added: "Once filtering is begun, it is applied to a broad range of content and can be used for expanding government control of cyberspace. "Few states restrict their activities to one type of content," said Rafal Rohozinski, Research Fellow of the Cambridge Security Programme. As we go forward each year we want to see if some of these circumvention technologies become more like appliances and you just plug them in and they work," he added. "It's hard to quantify how many people are doing this. Jonathan Zittrain, Professor of Internet Governance and Regulation at Oxford University, said the organisation was also looking at the tools people used to circumvent filtering. The report said net censorship was spreading across the globe
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